If you are trying to find a certain kind of kind of client, using your web design and the content on it, are just about the most important way to do that.
Do you have any idea what your audience needs? If so, great! If not, that’s a whole other post to write for another day….. If you do know what your readers want to know, and can communicate that with clear direction through your website, you are ahead of the other people in your niche.
- Are you giving them what they need through clear articles, instruction, and products?
- Is it easy to find those things from the first page they see on your site?
If not, you’ll need to create a plan that makes it clear and easy for your audience to find what they need.
Who are you as a business owner?
Are you the class clown, the conspiracy theorist, or the vamp who always gets her way? Does that come through in your website? If you think you don’t write the way you talk, start talking to your favorite client (pretend) and then write what you would actually say, the way you would say it.
Another way to get your personality across is to video tape yourself. Even better, recruit a client or friend and record a conversation between the two of you. Notice how you speak, gesture and convey what’s in your head.
If you aren’t comfortable with putting your video on your website, I say “get over yourself!” But, you could just type up what you hear yourself saying in order to get more comfortable with writing and “being you.”
Have you ever been to a website that had 14 tabs on the menu, and 30 pictures in the sidebar?
Were you overwhelmed? Did you know where to click or what you were supposed to be doing there? I’ll bet not. Avoid that kind of clutter on your website. Put up menu bar items that lead to other areas of your site, not a menu item for each think inside the other area!
- So, you sell products – put a link to a products page, where they can click on each product to learn more.
- You have a blog? Put a link to the blog page, then have links to general categories on the sidebar of that page.
- On your About page, just tell the reader what your site will help them with, not so much about who you are or what you’ve done before – they care more about what ‘s in it for them right now, than how long you went to Harvard or the local community college.
You know things because you’ve done them.
You know things because you read a lot of industry information. You know things because you are keeping up with the times.
Throughout your writing, not just on your About page, share why you know what you know. Share what you actually know and how you know it too. Share it. Don’t push it. Don’t hold back.
Show your red hot passion for what you do!
You love animal grooming? Get excited about telling people how to shave their poodle when they can’t afford to see the groomers. Make a video demonstrating how, with proper technique and sell it. Better yet, show them how to deal with a mean, angry poodle and sell the crap outta that video!
Do you see? I get passionate about helping you figure out how to be a business force of nature for yourself.
At the end of the day, ask your audience for their feedback. Don’t take it personally.
You’ll get the people who love you and won’t tell you anything is less than perfect with your website. But, you’ll also get the people who are mean and hate you for your openness and your success. You can take some great pointers from both camps and find a middle ground about what is working on your website and what is not.
Let them tell you what they need next. Listen to their comments over time and you’ll find out what they need to know.
Have you figured out how using your website design , and the content on it, are just about the most important way to attract a certain kind of client? If you use the ideas here, you can begin to attract your perfect customer.