Is Pinterest the new Facebook?
Just what we need, another social network to keep up with, right? You may have heard about it by now, it’s called Pinterest and in many ways functions in the same ways as Facebook.
To begin, just like in Facebook, a lot of the power of the site lies in the number of followers you have. The more followers you have (and the more people you follow who may in turn follow you back) the better chance you have of your Pins going viral and your business getting the attention it deserves.
Pinterest is very visual. So, many of us will find it easier to engage. I actually find it very relaxing to look through pins at night before bed. The visual aspect of this social media site is what makes it so unique in comparison to other social sites, in my opinion. Apparently, I’m not the only one who really enjoys it because everywhere I turn lately, there is Pinterest being mentioned or linked to.
Just like a post in Facebook that is placed in everyone’s feed – a Pin (an image you pin to one of your boards) is posted in all your followers feeds on Pinterest. This means that they may see your product image and pin it to one of their boards and if it gets picked up by others who pin it to their own boards, it goes viral. From there the viral effect takes over and your image makes its way through the 10 million current users.
Pinterest also allows you to Pin videos as well, which means it takes video marketing to a whole new level. If getting your videos noticed on Youtube has ever been an issue for you, Pinterest can take care of that as well. Just like the viral effect can occur with your images, it can also occur with your videos. This means you’re now able to take advantage of more methods of marketing then ever before, and the greatest part is that it is free, it relies on social media and the addictive power of it, and it takes very little time to put into effect.
I’m going to be looking at Pinterest for the rest of March, so watch for weekly posts to learn more ways to use it for your business marketing efforts.
Want to check out Pinterest for yourself? Here’s my profile page http://pinterest.com/jennbrockman/ - just request your own invite once you are at Pinterest.