The impact of mobile marketing on our life
The information here bothers me, and excites me all at the same time. You know why? We have two desktops, four laptops, three tablets and two smart phones in our household. I shouldn’t need that many internet capable devices! I don’t have an iPhone, but I do have an Android phone an one of each brand on the tablets, plus the Nook. I like them all for different reasons.
That being said, the Android phone version I have isn’t a touch screen, and isn’t a big screen. Both of which, bother me. Okay, okay, so on with the information.
Over 200 million iOS devices have been sold so far. The total combined, Android phones and other tablet devices, there are now more smartphones and tablets in circulation than there are people living in the United States! Like I said, we have three and we are not a wealthy family by any means. (I just happen to be frugal, work part time in a pawn shop, and have a man who loved me at the holiday.)
If you take those numbers into consideration, it’s crucial that your website(s) and web marketing strategies take mobile devices and tablets into consideration.
Increased Costs of Web Design?
I don’t believe there’s that much of an increase in web design to get your site mobile ready, but it does depend on what platform you use. If you host your own site and use WordPress as the platform, there are many plugins for free or lower than $50 that will turn your site into easy clicks for a mobile phone.
One thing to consider is that you need to be able to make sure that your site scales well on different screen sizes. You need to make sure the buttons are big enough to be clicked on by a finger. To do it well, you also need to test your site on a number of different devices. Maybe a trip to the local Best Buy is order?
Access to New Markets
On the flip side, however, mobile devices give you unprecedented access to people’s free time. Even busy executives who normally don’t spend much time browsing might take out their iPad and surf the web during their lunch break. You know I do!
People usually don’t make purchases on their smartphones or tablet devices. It’s simply too much work to take out a credit card and type it into a mobile device. Plus, there’s the perception that typing a card into a phone in public is less secure than doing it in your home or office.
Instead, people tend to be much more comfortable “Liking” something on Facebook or giving you their email. Once you have someone’s contact information from a mobile device, you’ll be able to follow up with them even once they’re in front of their computer.
Brand Building through Applications
Finally, mobile devices open a whole new avenue of brand building through applications. By creating a top-notch app, you build a strong reputation for your brand. Even if you don’t monetize the app, people will get to know you and your reputation will grow.
Mint did this with their mobile finance tracking application. Though they didn’t try to monetize the app, the Mint app stayed in the “Top 10″ apps for quite a long time, building their reputation and no doubt increasing their online sign-ups.
These are some of the many ways that mobile devices and tablets impact online marketing. Their impact is only going to get stronger in the coming months and years.