When it comes to grabbing your readers and keeping them, there are certain elements that will help with that.
Keep your content easy to read.
When you write for the web you’ve gotta
Remember that most people skim-read. Your readers probably belong to dozens of news websites and blogs. I know I do. This makes it easy to get bored, and overwhlemed with information. They’ll skip over titles and headlines that just don’t matter at the moment. They’ll also skim through content that they do want to read, looking for the highlights and important parts.
So, how do you get your readers to actually read your content? By making it easy for them to read.
Use short paragraphs, bullet points, numbered lists and subheadings. Not only does this make the article easier to read, it also gives it some structure to make sure that you’re staying on point.
Use photos to help drive home the point too. Sometimes a picture really is worth a thousand words.