If you have a tangible niche selling products people can hold in their hands, using live streaming can boost your business and create a good audience bond. I’m sharing four industry-specific tips for using live streaming video platforms below.
For someone who is in the survival industry, one way to do this is by hosting unboxing videos. You can show your audience exactly what the product is, the best features with it, and how to use it.
You only need a steady camera, an attention holding product and your personality!
Show the product from different angles and if it’s something that you can demonstrate in use, then do that.
Go through the Amazon product listing ahead of time and look at the Questions area to know what common issues people are asking about, so that your answers are ready and your live stream is thorough.
Animals are a big hit with any audience. For people who are in a niche such as pets, you have a great opportunity with hosting a live streaming video.
You can take your audience behind the scenes and talk about your own pets and how they like or dislike certain products or training strategies. Show your pets on the video using whatever items in that niche that you’re promoting – whether it’s a leash, a dog bed, bath products, toys, etc.
When you take people behind the scenes, they feel a stronger connection like you’re welcoming them into your private world and they feel like they know you.
It makes you and your business more authentic.
Live streaming videos can be used in the anti-aging niche to show product demonstrations or to do reviews, to share industry news, to share anti-aging routines or tips and to host Q&A sessions on common aging issues that affect the skin, hair, nails or body.
You could apply an anti-aging product to one-half of your face (or one hand) for a week, for example, and then live stream the results to your audience while discussing your experience.
Here’s another example Weight loss is a huge niche that continues to grow rapidly because so many people are looking for help to lose weight and get healthy. There are several different ways that you can use live streaming with this niche too.
You can showcase yourself making healthy meals, using weight loss products and you can show yourself working out.
How about creating an online diary where you get real with people about the triumphs as well as the struggles?
People can empathize with those who have walked the same journey they want to walk. Be yourself and don’t play to the camera. Your audience will connect with that realism.
What if you’re in a niche like work from home or internet marketing? Here, it’s even more important to build trust with your audience. The best thing you can do is show up to serve your audience!
They’re feeling overwhelmed, intimidated, a lacking self confidence, and uncertain of what they need to know. You can put those concerns to rest by live streaming bite sized tips that won’t overwhelm your audience.
Now, show me what you create. Find me on Facebook and let me know you’ll be streaming!