Can Your Blog Make It Into The Google News Family?
Blogs that make it into Google News have it made! Wow, to have a blog that gets heavy traffic, thousands of unique hits a day (yes, that’s a day, not a month) is a wonderful dream. Think about how many comments you’d get on your posts and how much money you’d be pulling in with the occasional production promotion. Why even your meager AdSense earnings would turn into something that could take care of your car payment or home mortgage.
But what does it take for your blog to make into the Google News fold? Start with the requirements Google insists on:
1. Your content must be news, and that news should be on recent events or new products. They don’t want anything else – no fiction, no self-musings, no “how to” articles, no advice column-type info.
2. No adult content, period.
3. They want to see multiple writers, at least three, that are “on staff” with real names that come with email addresses and physical addresses. This means even if you are a prolific writer, you can’t go solo and you can’t outsource the writing to various writers on Elance.
4. The content on your blog must be original to the site. This blog that you want to send to the big leagues is not the blog you want to use PLR on. It’s also not the place for articles pasted from EzineArticles or elsewhere.
5. Keep it white hat and follow Google’s basic principles. They want you to write for the viewer not the bots, avoid tricks to improve PR, stay away from link schemes, and the like.
6. Check you page URLs. Each article must have it’s own URL and the content must stay the same on that page. The URL for the article should have a 3 digit number in it so Google can crawl it. Example: site/article724.html. And your articles must be on the same domain name as your Google News site.
7. They want to see that you have a Google News Sitemap.
8. Your articles cannot be located in a drop-down box(s) because they can’t be crawled, and if you have forums on your site you need to add substrings to the forum pages so they do not get crawled.
9. An article has to walk, talk, and look like an article. It can’t be too short or too long, it has to be in paragraph form rather than too many one-sentence lines, and the full text should be seen in the source code.
10. No audio files or podcasts are accepted, except video via YouTube. If you do have multimedia content on your blog, make sure it does not interrupt your content. In other words, if you have a couple sentences and then a video, the bots might interpret this as not enough words and won’t crawl it.
This is not a complete listing of the requirements, but the main thing is to realize the technical requirements are based on the fact that their news crawlers gather the content by extracting the text articles.
Also note that these blogs are established; meaning they have lots of content on them and the content is high-quality. They are not looking for brand new promising blogs; they go for the known and proven entity.
Can your blog make it into the Google News family? Yes it can if you follow the guidelines carefully and give them what they want. If you’re passionate about your subject matter and don’t mind jumping through a few hoops, it can be more than worth it to your bottom line to be part of Google News!