You are in business to make money, not to lose it or give it away. While this is essentially true of all businesses, certain tasks could be costing you more because you don’t actually know what you’re doing. Should You Build Your Website from Scratch? Lets take a closer look at the pros and cons of Building Your Website from Scratch.
“Can I Do This Myself?”
I’ve hired plumbers to fix my sink drain, my bathtub faucets and the backed up sewer line because I didn’t own the tools, let alone know which ones worked best on each job. So, while they charge me $80 just to show up, DIY was not worth my time or effort in those situations. However, when my dishwasher wasn’t draining all the way, a few minutes researching how to unclog the drain was all it took for me to fix it myself.
The same can be said for website design. Companies offer templates that unfold with a click and do most of the work for you.
Constructing your website from scratch can save you money. With a few tutorials on coding, the basics can be learned. Setting up your website can take a few hours but if you already have a game plan and design strategy in mind, this can cut down on time.
You also learn something new. The brain is always in need of new neural pathways to keep it active and strong. What you learn about HTML and other coding languages can benefit the creation of future websites and blogs. If you develop a genuine interest, there are classes, books and more in-depth tutorials for taking your knowledge to the next level.
“What Did I Do, and How Long Will It Take To Fix It?”
There is also another side to DIY website creation. Let’s talk about that for a minute. Your website may not look as professional as you would like. Small nuances that a programmer might tweak areoften missed by a novice. And, for your viewers, they can easily spot a less than professional job and may question your professionalism, then shift their attention to your competition instead.
Any task that you handle in business has a time requirement attached to it. When you are unfamiliar with the technical aspect of the task, such as website creation, there is also a learning curve. What was meant to save you time and money will end up costing you more in lost revenue, time away from other marketing strategies, as well as the cost of bringing in a professional to fix what you have cobbled together.
Your website may come out looking great, on the other hand. But, if you’ve used a website design tool for ease of use, then the website most likely will resemble hundreds of others – but with your name on it. A business that is poised to make money and command its industry needs a unique aspect and branding. You won’t find that using cookie cutter software and templates.
How will you handle the question of website creation for your business? The final decision is up to you.