When you broadcast your live streaming videos, regardless of your niche, you’re going to want to follow a few tips so that you can set yourself up as an expert. While you don’t have to get it perfect, knowing ahead of time what your plan is, will keep you from freezing up. Here’s a guide to getting started.
You’ll need to make sure that you’re consistent and frequent. A video shared once every six months just isn’t going to stick in people’s minds. So decide if you want to connect with your audience daily or weekly. You can also have some broadcasts that are set aside for specific or special announcements. Broadcast when you have trending news to share or inside tips. You’ll also want to broadcast Q&A sessions.
Talk about what’s relevant in your niche and how the audience can best get their needs met. Relate to them by mentioning a problem you’ve had and how the product or information solved that problem. Give your audience breaking news about what’s going on that affects their lives within the industry.
For example, if you’re in the pet niche and there’s a new, cutting edge treatment that can help aging dogs with arthritis, give them that information.
Stay on top of whatever is going on that relates to your business field and constantly bring it to the live streaming platforms. You can do an informal video that simply alerts them to a quick thing you just found out about!
To set yourself apart as an expert, give your audience something exclusive – information, tips, even an ebook – that they can only get from you. This separates you from everyone else in the same niche. That’s why it’s important that you stay on top of what’s going to be happening in the future with your niche. Bring it to them before it becomes public knowledge.
Promote to sell, but don’t be a blatant salesman. “Buy, buy, buy! All I want is your wallet!” won’t earn you a loyal audience. Not every video should mention your products.
Give your audience breaking news about what’s going on that affects their lives within the industry. For example, if you’re in the pet niche and there’s a new, cutting edge treatment that can help aging dogs with arthritis, give them that information.
It doesn’t have to be earth-shattering news. Tell them what the information means and how it’s going to impact them. They’ll appreciate you staying on top of the details for them and they’ll appreciate that they didn’t have to wait to find out about it on their own.
Share Your Humanity
Show your humanity when you’re sharing information on your videos. Bring on the emotion. Don’t be afraid to show excitement, fear, hope, worry, and more. You have to be relatable to be trustworthy.
Talk about how hard it is to watch a pet suffer when his movement is restricted. Give them hope that their beloved pet can find relief.
Show concern and care for whatever it is your audience is going through. That might be an aging pet, insecurity about facial wrinkles, self-confidence issues about weight gain, or concern about a lack of income to meet their family’s needs.
How To Start and Keep Going
When you start, make sure that you welcome the people. If the group is small enough, welcome them specifically by name.
Video is tough enough when it’s recorded and fine tuned to perfection through editing. But the truth is, real and raw video streams can have a much bigger impact simply because of the interactive, real time element it provides for both you and your audience.
Whenever you stop and get paralyzed with concern about yourself – how you’ll look, what you’ll sound like, etc. – get yourself centered back to what matters – your audience and their needs.
When you put the focus on them, it takes the pressure off of you. Just make sure you are ready with notes on what you want to discuss so you’re not dragging along, taking up time and making your audience turn off the stream for something better.
If you’ve never done video before, you can start with recorded options and move up to live stream over a short period of time. One way to go into it with confidence is to survey your audience.
Use a tool like Survey Monkey to poll them and find out what they would love to see or hear about on a live video stream. No one to poll? If you haven’t yet built a list, use forums, Amazon comments and questions and other marketers’ blog comment areas as well as Facebook Groups to see what people are asking so that you can meet their needs immediately.
Are you using Live Video anywhere? I’d love to hear about it.